Copyfluence : Bridging Copywriting Legends and Behavioral Science to Engineer 'Yes'

Copyfluence bridges the gap between classic copywriting legends and modern behavioral science, giving you a playbook to engineer "YES" in the digital age. Forget outdated sales tactics—today’s buyers are irrational, distracted, and skeptical. This book decodes persuasion using proven frameworks from Ogilvy, Cialdini, Sugarman, and Sutherland, blending them with AI-driven strategies, TikTok-speed hooks, and Gen Z’s authenticity demands. Whether you're a marketer, founder, or copywriter, you'll learn how to craft messaging that grabs attention, simplifies complexity, and turns browsers into buyers—without resorting to sleazy tactics.